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Product Launch Streaming

Global Product Reveals at Scale

Stream product launches simultaneously to millions worldwide with synchronized countdown timers, instant media kit distribution, and comprehensive analytics. Create unforgettable reveals that drive global buzz and media coverage.

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Product Launches: Creating Global Moments

Modern product launches require simultaneous global reach, creating unified moments that generate maximum media impact and consumer excitement. Traditional approaches with regional staging create leaks, dilute messaging, and limit earned media value. WAVE enables brands to orchestrate perfect global reveals with synchronized streaming, countdown experiences, and instant media distribution that maximize launch impact across all time zones.

$2.8M
Average Earned Media Value
15+
Countries Simultaneous Coverage
3.5x
More Media Coverage vs Staged

Common Product Launch Challenges

Time Zone Coordination Complexity

Launching products across global markets requires coordinating reveals across 15+ time zones while maintaining embargo dates. Regional staging creates leaks and dilutes messaging, while single-timezone launches exclude key markets. Brands need simultaneous global reveals that work for all regions without information leaking ahead of schedule.

Media Coordination at Scale

Product launches involve hundreds of media outlets, influencers, and analysts who need immediate access to press materials, high-resolution assets, and embargo information. Manual distribution is error-prone and slow, causing confusion about embargo dates and missing opportunities for day-one coverage from tier-one publications.

Limited Impact Measurement

Traditional launches lack real-time analytics on viewer engagement, geographic reach, and media pickup. Marketing teams can't see which markets are responding, which media outlets are engaged, or adjust messaging in real-time—missing opportunities to amplify successful elements and address confusion before it spreads.

The WAVE Solution for Product Launches

WAVE provides comprehensive product launch infrastructure with synchronized global delivery, automated media kit distribution, countdown experiences, and real-time analytics—everything brands need to create unforgettable product reveals at global scale.

WAVE PIPELINE

Global simultaneous delivery

  • Synchronized streaming to 15+ countries simultaneously
  • Multi-CDN architecture for 2M+ concurrent viewers
  • 4K streaming with adaptive bitrate optimization
  • Automatic replay generation with chapter markers

Countdown & Reveal

Build anticipation and maximize impact

  • Synchronized countdown timers across all time zones
  • Pre-event hype with teaser content and notifications
  • Automated social media posting at reveal moment
  • Real-time viewer engagement with polls and reactions

Media Kit Distribution

Instant press materials for journalists

  • Automated media kit delivery at embargo lift
  • High-resolution assets with usage rights tracking
  • Press release distribution to verified media outlets
  • Analyst briefing access with secure credentials

Launch Analytics

Real-time impact measurement

  • Live viewer analytics by country and device
  • Media outlet engagement tracking and downloads
  • Social media sentiment analysis and trending
  • Earned media value calculation and ROI metrics

Recommended Configuration

Protocol: Multi-CDN for Global Reach

Multi-CDN architecture with intelligent routing ensures every viewer gets optimal performance regardless of location. Automatic failover maintains reliability during high-traffic product reveals, supporting 2M+ concurrent viewers without degradation.

Quality: 4K @ 60fps for Premium Reveals

Ultra-high-quality streaming at 8Mbps showcases product details with cinematic clarity. Adaptive bitrate ensures every viewer from journalists to consumers gets the best possible experience on their device and connection.

Countdown: Synchronized Global Timer

Synchronized countdown timers build anticipation and ensure simultaneous reveal across all time zones. Automated unlock of content and media kits at precisely the right moment maximizes day-one media coverage and social buzz.

Implementation Guide

Deploy world-class product launches with WAVE's comprehensive platform. Follow these steps to create unforgettable reveals that generate global buzz and maximum earned media value.

Prerequisites Checklist

  • WAVE Enterprise account with launch event features enabled
  • Media kit prepared with press releases, images, videos, and fact sheets
  • Media contact lists with verified journalist credentials
  • Professional video production team or content ready for streaming
  • Social media accounts configured for automated posting

Step-by-Step Setup

1

Create Launch Event

Set up your product launch event with embargo dates, time zones, and target markets.

POST /api/v1/launches
{ "product": "Next Gen Device", "embargoDate": "2024-09-15T09:00:00Z", "markets": ["US", "EU", "APAC"] }
2

Configure Global CDN

Set up multi-CDN architecture optimized for simultaneous global delivery.

  • • Enable primary CDN with global edge locations
  • • Configure failover CDN for reliability insurance
  • • Set up geo-routing for optimal regional performance
  • • Test with simulated load from target markets
3

Upload Media Kit Assets

Prepare comprehensive media kit with all assets journalists need for immediate coverage.

// Upload media kit
const mediaKit = wave.launches.uploadMediaKit({
  pressRelease: "release.pdf",
  images: ["product-1.jpg", "hero.jpg"],
  videos: ["demo.mp4"],
  factSheet: "facts.pdf"
});
4

Set Up Countdown Timer

Create synchronized countdown experience that builds anticipation across all markets.

  • • Configure countdown timer with embargo lift time
  • • Customize countdown page with teaser content
  • • Enable email/SMS notifications for registered viewers
  • • Set up automated social media countdown posts
5

Configure Media Access

Set up secure access for journalists, analysts, and influencers with credential verification.

wave.launches.inviteMedia({
  outlets: mediaContacts,
  accessLevel: "early-access",
  embargoReminder: true
});
6

Enable Real-Time Analytics

Configure comprehensive analytics to track launch impact across all channels.

  • • Set up live dashboard for viewer counts by region
  • • Enable media kit download tracking per outlet
  • • Configure social media sentiment monitoring
  • • Track earned media value calculation in real-time
7

Test Pre-Launch Flow

Run comprehensive tests to ensure flawless execution during the actual reveal.

  • • Test countdown timer synchronization across time zones
  • • Verify media kit unlocks at embargo lift time
  • • Simulate load with expected viewer capacity
  • • Test failover scenarios with backup CDN
8

Launch & Monitor

Execute your global reveal with real-time monitoring and instant access to impact metrics.

Pro Tip: Staff war room with product, PR, and engineering teams monitoring analytics dashboard. React to trends in real-time to amplify successful messaging and address confusion immediately.

Code Examples

Countdown Timer Synchronization

Global countdown with precise embargo timing

import { WAVEClient } from '@wave/sdk';

import { DesignTokens, getContainer, getSection } from '@/lib/design-tokens';
const wave = new WAVEClient({
  apiKey: process.env.WAVE_API_KEY,
  environment: 'production'
});

// Create product launch with countdown
const launch = await wave.launches.create({
  product: 'Next Generation Smartphone',
  embargoDateTime: '2024-09-15T09:00:00Z', // UTC
  countdown: {
    enabled: true,
    teaserContent: {
      video: 'teaser-30sec.mp4',
      images: ['teaser-1.jpg', 'teaser-2.jpg'],
      headline: 'Something amazing is coming'
    },
    notifications: {
      email: true,
      sms: true,
      push: true,
      intervals: ['24h', '1h', '5m'] // Before embargo lift
    }
  }
});

// Countdown auto-syncs across all time zones
// Viewers see countdown in local time
// Content unlocks simultaneously worldwide at embargo lift

console.log('Launch URL:', launch.countdownUrl);
console.log('Media Kit:', launch.mediaKitUrl);

Global CDN Configuration

Multi-CDN setup for simultaneous delivery

// Configure multi-CDN for global reach
const cdnConfig = await wave.cdn.configure({
  launchId: launch.id,

  // Primary CDN for optimal performance
  primary: {
    provider: 'cloudflare',
    regions: ['us', 'eu', 'apac', 'latam', 'mena'],
    capacity: 2000000 // 2M concurrent viewers
  },

  // Failover CDN for reliability
  failover: {
    provider: 'fastly',
    autoSwitch: true,
    healthCheckInterval: 30 // seconds
  },

  // Geo-routing optimization
  routing: {
    strategy: 'performance',
    fallbackStrategy: 'nearest',
    byRegion: {
      'us-east': 'cloudflare-us-east-1',
      'eu-west': 'cloudflare-eu-west-1',
      'apac': 'cloudflare-singapore-1'
    }
  },

  // Quality settings
  streaming: {
    quality: '4K',
    framerate: 60,
    bitrate: 8000000, // 8Mbps
    adaptiveBitrate: true,
    minQuality: '720p'
  }
});

// Monitor CDN performance in real-time
wave.cdn.onMetrics((metrics) => {
  console.log('Active viewers:', metrics.concurrentViewers);
  console.log('CDN health:', metrics.cdnHealth);
  console.log('Regions:', metrics.viewersByRegion);
});

Customer Success Story

TechCorp International

Global consumer electronics manufacturer

The Challenge

TechCorp's flagship product launches used regional staging across 3 weeks, resulting in information leaks, diluted media coverage, and consumer confusion about availability dates. Their previous launches generated only $800K in earned media value with 15% of coverage appearing day-one. Regional teams struggled with time zone coordination and embargo management.

The Solution

TechCorp deployed WAVE for their next flagship launch, creating a synchronized global reveal across 15 countries. The platform enabled a coordinated countdown experience, automated media kit distribution at embargo lift, and real-time analytics. Marketing teams in each region could monitor local engagement and amplify successful messaging instantly.

The Results

2M
Concurrent Live Viewers
$2.8M
Earned Media Value
3.5x
More Media Coverage

"WAVE transformed our product launches from regional rollouts to true global moments. We achieved simultaneous coverage across 15 countries, generated 3.5x more earned media, and created unified brand moments that resonated worldwide. The countdown experience built unprecedented anticipation, and day-one coverage reached 78% of media outlets—up from 15%."

— Maria Rodriguez, VP of Global Marketing, TechCorp International

Best Practices for Product Launches

Pre-Event Hype Building

  • • Launch countdown page 2 weeks before reveal
  • • Share teaser content to build anticipation
  • • Enable registration for early media access
  • • Send reminder notifications at key intervals

Countdown Strategy

  • • Synchronize across all time zones automatically
  • • Display countdown in viewer's local time
  • • Build social media buzz with countdown posts
  • • Unlock content precisely at embargo lift

Media Coordination

  • • Brief analysts and tier-one outlets pre-embargo
  • • Prepare comprehensive media kit with all assets
  • • Send automated reminder about embargo dates
  • • Track media engagement and follow up immediately

Real-Time Optimization

  • • Monitor analytics dashboard during launch
  • • Amplify successful messaging across regions
  • • Address confusion in real-time with updates
  • • Calculate earned media value as it happens

Frequently Asked Questions

How do you handle time zone coordination for global launches?

WAVE automatically synchronizes countdown timers across all time zones, displaying the countdown in each viewer's local time while ensuring simultaneous global reveal. Content unlocks at precisely the embargo lift time worldwide, eliminating regional staging and preventing leaks.

Can we enforce embargo dates for media access?

Yes. Media kits remain locked until embargo lift time with automated countdown reminders sent to journalists. Access is credential-verified to prevent unauthorized distribution. We track all downloads with timestamps for embargo compliance verification and provide audit trails for each media outlet's access.

How many concurrent viewers can WAVE support for product launches?

WAVE's multi-CDN architecture supports 2M+ concurrent viewers with maintained 4K quality. We've successfully handled launches with 3.5M peak concurrent viewers across 15+ countries without degradation. Custom scaling for mega-launches (5M+ viewers) is available with advance planning.

What media kit assets can be distributed automatically?

WAVE distributes press releases, high-resolution images (up to 8K), product videos, fact sheets, executive quotes, and technical specifications. Assets unlock automatically at embargo lift with usage rights documentation. We track which outlets download what assets for follow-up targeting.

How is earned media value calculated?

We track media outlet coverage (circulation, viewership, domain authority), social media mentions (reach, engagement, sentiment), and equivalent advertising value. Calculations update in real-time during and after launch, providing immediate ROI metrics for stakeholder reporting.

Can we have different reveal times for different regions?

Yes, though we recommend simultaneous global reveals for maximum impact. If regional timing is required, WAVE supports multiple embargo times with region-locked content. However, our data shows simultaneous launches generate 3.5x more earned media value than staged regional rollouts.

What happens if our primary CDN fails during a launch?

WAVE's automatic failover switches to backup CDN within 3 seconds with zero viewer disruption. We maintain hot standby capacity across multiple CDN providers. Health monitoring every 30 seconds detects issues proactively. In our 3-year history, automatic failover has maintained 100% uptime during launches.

How soon after the launch can we access replay and analytics?

Replay is available immediately after launch conclusion with automatic chapter markers. Real-time analytics are available throughout the event with comprehensive post-launch reports generated within 1 hour including earned media value, geographic reach, media outlet engagement, and social sentiment analysis.

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TechCorp Case Study

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Read Case Study

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