MIRROR
A/B Test Your Live Stream in Real-Time
Run controlled experiments on your live stream. Test overlays, layouts, CTAs, and entire scene configurations across viewer cohorts with real-time metrics and statistical significance.
What is MIRROR?
The experimentation platform purpose-built for live streaming
MIRROR brings the rigor of web A/B testing to live streaming. Its Viewer Cohort Builder segments your audience into balanced test groups, Overlay Variant Testing serves different experiences to each group, and the Statistical Significance Engine tells you exactly when a winner emerges.
Unlike post-hoc analytics, Mirror lets you experiment during a live broadcast. Test different CTAs, graphics, camera angles, and audio mixes in real time, then let the data choose the winner -- automatically.
Testing Modules
Experiment Designer
Visual experiment builder with hypothesis tracking, sample size calculators, and cohort allocation. Design rigorous experiments without a statistics degree.
- Drag-and-drop experiment configuration
- Automatic sample size calculation
- Multi-variant support (A/B/C/D/n testing)
- Hypothesis documentation and tracking
Live Analytics Engine
Real-time statistical analysis running against your live stream data. See results as they develop with confidence intervals and effect size estimates.
- Sub-second metric aggregation per variant
- Bayesian probability of being best
- Sequential testing with early stopping
- Revenue and engagement impact projection
Optimization Autopilot
Automatically route more traffic to winning variants using multi-armed bandit algorithms. Maximize engagement while still collecting statistically valid data.
- Multi-armed bandit traffic allocation
- Automatic winner promotion at significance
- Holdback groups for long-term measurement
- Cross-experiment interaction detection
Key Features
Data-driven decisions while you stream
Viewer Cohort Builder
Segment your audience into test groups by geography, device, behavior, or custom attributes. Run fair experiments with statistically balanced cohorts.
Overlay Variant Testing
Test different lower thirds, CTAs, graphics, and layouts simultaneously on the same live stream. Each cohort sees a different variant without affecting others.
Real-Time Metrics Dashboard
Watch engagement, watch time, click-through, and conversion metrics update live for each variant. Make data-driven decisions while still streaming.
Statistical Significance Engine
Built-in Bayesian and frequentist analysis tells you when results are significant. No more guessing -- know exactly when you have a winner.
Split Stream Testing
Go beyond overlays. Test entirely different stream configurations -- camera angles, audio mixes, scene layouts -- across viewer segments simultaneously.
Auto-Winner Selection
When statistical significance is reached, Mirror can automatically promote the winning variant to 100% of viewers. Set it and let the data decide.
Built For
Experimentation for every streaming team
Growth Teams
Optimize every aspect of your live stream experience with rigorous experiments. Test CTAs, donation prompts, subscription offers, and engagement mechanics to maximize conversion.
- Revenue impact measurement per variant
- Conversion funnel analysis by cohort
- Multi-metric optimization (engagement + revenue)
- Cross-stream experiment continuity
Production Directors
Test production choices with data, not gut feel. Compare camera angles, scene layouts, graphic styles, and audio configurations to find the optimal production formula.
- Scene layout A/B testing with engagement tracking
- Camera angle preference analysis
- Audio mix comparison across segments
- Automatic promotion of winning configurations
Pricing
MIRROR is available as an add-on to any WAVE plan
MIRROR pricing scales with your concurrent experiment count and viewer volume. All plans include the experiment designer, real-time analytics, and statistical significance engine.
- Viewer cohort builder with custom attributes
- Overlay and scene variant testing
- Real-time metrics dashboard per variant
- Statistical significance with auto-winner
- Multi-armed bandit optimization autopilot
Ready to Optimize Your Live Streams?
See how WAVE MIRROR brings scientific experimentation to live streaming