How is viewer data anonymized?

DATA EXCHANGE uses k-anonymity with a minimum group size of 25 viewers, differential privacy noise injection, and data aggregation to ensure no individual viewer can be identified. Personal identifiers are stripped at the collection layer before any data enters the exchange. All anonymization processes are independently audited quarterly.

What kind of data can I monetize?

You can monetize content performance metrics (view counts, engagement rates, completion rates), audience demographic distributions (aggregated), viewing pattern insights (peak times, session lengths), and content category performance data. Raw viewer data and personal information are never available for monetization.

How does the real-time data feed work?

Real-time feeds deliver anonymized streaming events via WebSocket or webhook subscriptions. Events include content start, engagement milestones, and session metrics. Latency is under 5 seconds from event to delivery. Feeds can be filtered by content type, geography, and time window.

Who buys data from the exchange?

Buyers include advertising platforms seeking audience insights, media analysts tracking content trends, infrastructure companies benchmarking performance, and research organizations studying streaming behavior. All buyers must agree to data usage policies and are verified before gaining access.

How is revenue shared?

Data contributors receive 70% of revenue generated from their anonymized data. Revenue is calculated based on data volume, uniqueness, and frequency of access by buyers. Payouts are monthly with detailed attribution reports showing which data sets generated revenue.

Can I control what data is shared?

Absolutely. You have granular control over which metrics, content categories, and time ranges are available on the exchange. You can exclude specific content, restrict geographic data, and set minimum aggregation thresholds. Changes take effect immediately and previous data cannot be retroactively accessed.

Data Monetization

DATA EXCHANGE

Monetize Your Streaming Intelligence

DATA EXCHANGE turns your anonymized streaming analytics into a revenue stream. Serve advertiser-ready metrics, content performance data, and viewer behavior insights through a privacy-first marketplace -- while maintaining full control over what you share.

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How DATA EXCHANGE Works

From your streaming data to monetized intelligence

Collect & Anonymize

Streaming metrics are collected from your content and anonymized using k-anonymity and differential privacy.

Aggregate & Index

Anonymized data is aggregated into meaningful segments and indexed for fast querying by buyers.

Serve & Stream

Data is available via REST API, real-time feeds, and custom reports to verified buyers on the exchange.

Earn & Report

Revenue is attributed and paid monthly. Detailed reports show which data sets generated revenue.

Key Features

Analytics, metrics, observability, and audience data -- monetized

Anonymized Analytics API

RESTful API serving anonymized, aggregated streaming intelligence with k-anonymity guarantees and differential privacy

Content Performance Data

Engagement rates, completion rates, and content category performance metrics aggregated across the platform

Viewer Behavior Insights

Aggregated viewing patterns, session durations, peak times, and content discovery paths -- never individual profiles

Advertiser-Ready Metrics

IAB-compliant audience segments, viewability scores, and attention metrics ready for programmatic platforms

Real-Time Data Feeds

WebSocket and webhook subscriptions delivering anonymized streaming events with sub-5-second latency

Custom Report Builder

Build and schedule custom reports combining any available metrics with your own filters, breakdowns, and visualizations

Privacy Controls

Granular controls over what data enters the exchange with real-time opt-out, content exclusions, and geographic restrictions

Revenue Dashboard

Track your data monetization revenue with attribution reports, buyer analytics, and payout history

Privacy by Design

What We Guarantee

K-anonymity with minimum group size of 25
Differential privacy noise injection
No individual viewer identification possible
Quarterly independent privacy audits
Instant data opt-out with retroactive removal

Your Controls

Choose which metrics to share
Exclude specific content categories
Set geographic data restrictions
Define minimum aggregation thresholds
Real-time control dashboard

By the Numbers

70%

Revenue share to contributors

<5s

Real-time feed latency

25+

Minimum k-anonymity group

Monthly

Revenue payouts

Works with

PULSE

DATA EXCHANGE sources its analytics from PULSE, the primary WAVE analytics engine.

Learn more

RADAR

RADAR audience intelligence enriches exchange data with predictive viewer segments.

Learn more

ORBIT

ORBIT cross-platform profiles provide deduplicated audience counts for exchange metrics.

Learn more

Frequently asked questions

Who can access my streaming data?

Only anonymized, aggregated metrics. Raw viewer data never leaves your account. You control which metric categories are shared and can revoke access at any time.

How is data anonymized?

K-anonymity with k≥50 ensures no individual viewer can be identified. Differential privacy noise is added to small cohorts. Geographic data is rounded to metro-area level. Timestamps are bucketed to 15-minute intervals.

What revenue can I earn?

Revenue depends on your data volume and category. Typical ranges: $0.10-0.50 per 1,000 viewer sessions for basic metrics, $1-5 per 1,000 for enriched audience segments. Contributors with >1M monthly sessions earn the highest rates.

Is this GDPR compliant?

Yes. All data is anonymized before exchange. No personal data is shared. Data processing agreements cover all participants. Opt-out mechanisms available for viewers in applicable jurisdictions.

Can I buy competitor data?

No. DATA EXCHANGE provides industry benchmarks and aggregated trends, not individual publisher data. You can compare your metrics against industry averages, not against specific competitors.

Ready to Monetize Your Streaming Intelligence?

Turn anonymized analytics into revenue. Privacy-first data exchange with full contributor control.

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DATA EXCHANGE

Monetize Your Streaming Intelligence