CORTEX
The AI Brain That Sees What Humans Cannot
Platform intelligence that fuses signals from every WAVE product into predictive models and autonomous responses. Detect patterns across millions of data points, predict outcomes before they happen, and orchestrate platform-wide actions in real-time.
What is CORTEX?
The intelligence layer that connects every signal into predictive action
CORTEX operates as three interconnected intelligence layers: Signal Fusion ingests and correlates data from every WAVE product in real-time, Prediction Engine runs deep learning models that forecast outcomes hours or days in advance, and Action Orchestrator translates predictions into automated responses across the entire platform.
Where individual products monitor their own domains, CORTEX sees the full picture. It detects cross-domain patterns that no single product can identify, predicts cascading failures before they propagate, and coordinates responses that span infrastructure, content, engagement, and revenue simultaneously.
Intelligence Layers
Signal Fusion Layer
Ingests and correlates signals from every WAVE product in real-time. Viewer engagement from Pulse, sentiment from Nerve, infrastructure metrics from Mesh, revenue data from Catalyst, and content signals from Insight are fused into a unified signal graph.
- Cross-product signal correlation
- Real-time signal graph construction
- Temporal pattern matching across signals
- Signal quality scoring and noise filtering
Prediction Engine
Deep learning models trained on platform-wide data predict outcomes before they occur. Churn prediction, demand forecasting, quality degradation, and capacity planning are generated continuously with confidence intervals.
- 72-hour churn probability scoring
- Demand spike prediction with lead time
- Quality degradation early warning
- Capacity planning recommendations
Action Orchestrator
Translates predictions and detections into automated platform actions. Configurable playbooks define responses for each scenario, from scaling infrastructure to triggering retention campaigns to adjusting content recommendations.
- Configurable response playbooks
- Multi-system action coordination
- Human-in-the-loop approval workflows
- Action impact measurement and feedback loops
Key Features
Intelligence that operates at platform scale
Multi-Signal Pattern Detection
Correlate signals across viewer behavior, infrastructure metrics, content performance, and revenue data simultaneously. Detect patterns that span multiple domains and would be invisible to single-signal monitoring.
Predictive Churn Modeling
ML models trained on historical viewer behavior predict churn risk weeks before it happens. Segment at-risk audiences by churn probability and recommended intervention type for targeted retention campaigns.
Autonomous Response Orchestration
When Cortex detects an actionable pattern, it orchestrates automated responses across the platform. Scale infrastructure, trigger retention campaigns, adjust pricing, or alert operators without human intervention.
Anomaly Detection Engine
Continuous monitoring across all platform signals with adaptive thresholds that learn normal operating patterns. Detect anomalies in viewer behavior, stream quality, payment patterns, and engagement metrics.
Deep Investigation Mode
When a pattern is detected, Cortex can autonomously investigate root causes across service logs, database queries, and infrastructure metrics. Surface findings as structured reports with confidence scores.
Platform Health Scoring
Composite health score that combines infrastructure reliability, content quality, audience satisfaction, and revenue performance into a single real-time metric with drill-down capability across all dimensions.
Built For
Platform intelligence tailored to your role
Platform Engineering Teams
Predict and prevent platform issues before they impact users. Cortex correlates infrastructure signals with viewer experience metrics to surface problems that traditional monitoring misses entirely.
- Cross-domain anomaly detection and correlation
- Predictive capacity planning and auto-scaling
- Automated incident response playbooks
- Platform health scoring with drill-down analysis
Business Operations Leaders
See the complete picture of platform performance across every dimension. Cortex surfaces business-critical patterns connecting viewer behavior, content performance, and revenue outcomes into executive-ready insights.
- Predictive churn modeling with intervention recommendations
- Revenue impact forecasting for platform changes
- Cross-functional KPI correlation analysis
- Automated executive reporting and alerting
Pricing
CORTEX is available as an add-on to any WAVE plan
CORTEX pricing scales with your platform signal volume and the intelligence layers you activate. All plans include signal fusion, basic anomaly detection, and platform health scoring.
- Signal Fusion Layer with cross-product correlation
- Prediction Engine with churn and demand models
- Action Orchestrator with configurable playbooks
- Platform health scoring and executive dashboards
- Deep Investigation Mode for root cause analysis
Ready to See What Humans Cannot?
See how WAVE CORTEX transforms platform signals into predictive intelligence and autonomous action